Responsibilities:

- Develops product positioning, messaging, and complete competitive analysis

- Develops buyer personas, ideal customer profile and continues to adapt it with changing market conditions

- Owns GTM of new products/features/capabilities to new and existing customers

- Performs market and customer research

- Builds marketing and sales plans to penetrate in focus industry verticals

- Creates and oversees delivery of all prioritized sales collateral, webinar content and customer communications

- Partners with the demand gen, brand marketing, product and customer success teams to create content and buyer experiences across key target personas to drive demand, progress pipeline, and influence demos

- Owns creation of all product-related, purchase intent or bottom-of-the-funnel content for the product.

What you'll need:

Education

- Undergraduate Degree or Postgraduate degree (MBA) or equivalent combination of education and experience in a related field

Skills

- Ability to work directly with customers

- Extraordinary listening and communication skills

- Passion for products and discovering new features to meet market needs

- Enjoy working with metrics and analytics that drive decision-making

Experience

- 5+ years of experience in roles that relate to marketing, product marketing, and/or content marketing and content development

- 3+ years of previous experience in a B2B SaaS company preferred

- High comfort level working in a technology environment; experience in the HRTech preferred